“运用整合营销来管理你的企业信誉和品牌”
日期:2013-04-08 作者:管理学院 浏览次数:

演讲题目: "Using Integrated Marketing to Manage Your Corporate Reputation and Brands"

- Professor Clarke CaywoodNorthwestern University

运用整合营销来管理你的企业信誉和品牌

演讲人:- 美国西北大学克拉克凯伍德教授

时间: 411 下午1.30

地点: 知新楼B218

Professor Caywood from Northwestern University was ranked as one of the most influential public relations and marketing professionals of the 20th century and one of the top 10 outstanding educators in 2000. He will talk about protecting and managing your corporate and brand reputations. Some company's products and some consumers are much higher risk and pose a greater threat to the brand and corporate reputation including loyalty, share value and credibility with stakeholders.

    美国西北大学克拉克凯伍德(Clarke Caywood)教授被评为20世纪最有影响力的公共关系和营销专业人士和十大杰出公关教授。他将讨论保护和管理您的企业声誉和品牌声誉。有些公司的产品和一些消费者具有更高的风险,对品牌声誉和企业声誉包括(顾客)忠诚度,股价和利益相关者的信誉造成更大的威胁。

编辑:杨海军

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