期刊论文：

Guo, S., Deng, N., & He, Z. (2025). Influential and worthy: A video-centric exploration of travel influencers’ value chain logic. Journal of Travel Research, 64(6), 1355-1375.

He, Z.*, Wu, L., & Li, X. R. (2023). Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape. Journal of Service Management, 34(4), 657-695.

Zhou, Q., He, Z.*, & Li, X. (2023). Quantifying authenticity: Progress and challenges. Journal of Travel Research, 62(7), 1460-1479.

Li, Y., He, Z., Li, Y., Huang, T., & Liu, Z. (2023). Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations. Tourism Management, 97, 104736.

He, Z., Huang, H., Choi, H. & Bilgihan, A. (2023). Building organizational resilience with digital transformation. Journal of Service Management. 34(1), 147-171.

Wu, L., Fan, A., He, Z., & Her, E. (2023). To partner with human or robot? Designing service coproduction processes for willingness to pay more. Journal of Hospitality & Tourism Research. 47(3), 455-481.

He, Z.*, Liu, S., Ferns, B., & Countryman, C. (2022) Pride or empathy? Understanding the effectiveness of emotional appeals on social media. International Journal of Contemporary Hospitality Management. 34(8), 2989-3007.

He, Z., Deng, N., Li, X., & Gu, H. (2022). How to “read” a destination from image? Machine learning and network methods for DMOs’ image projection and photo evaluation. Journal of Travel Research. 61(3), 597-619.

Wu, L., Fan, A., Yang, Y, & He, Z.* (2022). Tech–touch balance in the service encounter: The impact of supplementary human service on consumer responses. International Journal of Hospitality Management. 101, 103122.

Wu, L., He, Z., King, C., & Mattila, A. (2021). In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants. International Journal of Hospitality Management. 92, 102735.

Wu, L., Fan, A., Yang, Y., & He, Z. (2021). Robotic involvement in the service encounter: a value-centric experience framework and empirical validation. Journal of Service Management. 32(5), 783-812.

Lu, L., Wu, L., & He, Z. (2020). Is your restaurant worth the risk? A motivational perspective on reviews rating distribution. Journal of Hospitality & Tourism Research, 44(8), 1291-1317.

Keiningham, T., He, Z., Hillebrand, B., Jang, J., Raeisinafchi, C., & Wu, L. (2019). Creating innovation that drives authenticity. Journal of Service Management, 30(3), 369-391.

Park, S., Sun, K., & He, Z. (2019). Effect of franchising on restaurant firms’ risk evaluations in the U.S. bond market. International Journal of Hospitality Management, 83, 19-27.

He, Z., Wu, L., & Li, X. (2018). When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions. Tourism Management, 68, 127-139.

贺泽亚, 吴必虎, & 刘瑜. (2017). 基于社交网络签到数据的城市空间相互作用和节点吸引力研究. 北京大学学报 (自然科学版), 53(5), 862-872.

特邀报告：

贺泽亚 (2025年11月)  AI生成目的地营销内容的权变效应。中国旅游教育合作联盟2025旅游研究前沿论坛“人工智能时代旅游研究创新与产教融合”特邀主题报告，中山大学管理学院，广州

贺泽亚 (2025年10月) 大数据等前沿方法赋能旅游消费者行为研究。北二外文旅领袖大讲堂特邀讲座，北京第二外国语学院，北京

He, Z., Bu, N., Xu, F., Li, S., Chen, R., Zhang, Y. (2025, August). From Care to Inclusion: Designing Age-Friendly Experiences in Air Travel. Invited Keynote Speech at the Seminar “Safeguarding and Development of the #Agency&Dignity of Older Persons in Air Travel” hosted by United Nations Human Rights Office of the High Commissioner and the International Aviation Innovation Organization & Norm Airlift Resources Development Organization, Virtual

He, Z. (2025, June). Decoding Destination Visuals: Data-Driven Insights for Theoretical Impact. Invited Talk at the Digital Organisation and Society Research Center Seminar, Royal Holloway, University of London, London, UK.

He, Z. (2025, April). Destination Visual Marketing: Grounding Theory in Data. Invited Talk at the FBA Seminar Series, hosted by Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau SAR, China.

贺泽亚 (2023年六月) 基于表演视角的视频分析。第四届旅游大数据与数字文旅研讨会特邀主题汇报，北京第二外国语学院、北京旅游学会，北京

贺泽亚 (2022年十二月) 旅游体验与营销：连接理论层与操作层。复旦旅游学论坛特邀讲座，复旦大学，线上

He, Z. (2022, January). Career planning and development. Invited Panel Discussion at the 27^th Annual Graduate Education and Graduate Student Research Conference in Hospitality &Tourism, hosted by University of Houston and Hong Kong Polytechnic University, Virtual.

……