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2  Lee, K., Zhou, J., & Koo, C. (2023) “From fan to become tourist: watching online videos as seamlessly connecting travel” Journal of Hospitality and Tourism Technology, 14(4), 598-629, DOI 10.1108/JHTT-11-2021-0314.

4  Subjective Perception Patterns of Online Reviews: A Comparison of Utilitarian and Hedonic Values. Information Processing & Management,2019,56:1439-1456

5  The Way of Generation Y Enjoying Jazz Festival : a Case of the Korea (Jarasum) Music Festival. Asia Pacific Journal of Tourism Research,2019

6  In Airbnb We Trust: Understanding Consumers’Trust-Attachment Building Mechanisms in The Sharing Economy. International Journal of Hospitality Management.2018

7  The Application of Aristotle’s Rhetorical Theory to the Sharing Economy. Journal of Travel & Tourism Marketing,.2018,35(7):938-957

8  Assessing the Impact of Mobile Technology on Exhibition Attendees’ Unplanned Booth Visit Behaviour. Sustainability.2017,(09):1-15

9  6.Understanding The Smart Tourism Ecosystem with MacroLevel: From Modified Balanced Scorecard Information System Circumstances. Journal of the Korea Service Management Society, Forth Coming.2019.

10  The Complement of Destination and Convention Relationship: Applying Balance Theory, The Journal of Internet Electronic Commerce Research.2019,19(2),:127-150

11  A Study on the Sharing Economy Ecosystem in the 4th Industrial Revolution: Focused on Uber. Korea Knowledge Management Society,2018, 19(1)： 175-202

12  The Effects of Push and Pull Motivation Factors: Focus on Railroad Traveller’s with Family. Korea Business Review. 2017，21(2)： 175-200

13  An Empirical Study of Trust Building through Privacy Policies in Sharing Economy: Accumulated Effects of Cultural Background. Journal of the Korea Service Management Society.2017, 18(2):315-340

14  Impacts of Financial Supports or Non-financial Supports on MICE Participants’ Loyalty: Accumulated Effects of Coupons. International Journal of Tourism Management and Sciences.2017, 32(6):117-139

15  The Effects of IT Usage of Exhibition Onsite and Overall Effectiveness toward Attendee’s Satisfaction. The Journal of Internet Electronic Commerce Research.2016,16(6):77-94

16  The Impacts of Perceived Values about Convention Center and Event on Behavioural Intention. Korea Trade Exhibition Review.2016,11(3):163-192