期刊论文

1. Ji Wu, Haichuan Zhao* (通讯作者), Haipeng Chen,“Coupons or free shipping? Effects of price promotion strategies on online review ratings”, Information Systems Research, 2021 (UTD24, FT50)

2. 任之光，赵海川 *(通讯作者)，杨凯， "营销科技的发展、应用及研究现状评述与展望" 营销科学学报，2022

3. Haichuan Zhao#* (共同一作，共同通讯作者), Xuehua Wang#*, Lan Jiang,“To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention”, Journal of Business Research, 2021 (SSCI, ABS 3*, Q1)

4. Junyun Liao, Jiawen Chen, Haichuan Zhao* (通讯作者), Muhua Li，“Fanning the flames:Transmitting negative word of mouth of rival brands” Journal of Business Research, 2023 (SSCI, ABS 3*, Q1)

5. Mingyue Zhang, Haichuan Zhao#* (通讯作者), Haipeng Chen,  “How much is a picture worth? Online review picture background and its impact on purchase intention”, Journal of Business Research,  2022 (SSCI, ABS 3*, Q1)

6. Haichuan Zhao#* (通讯作者), Lan Jiang, Chenting Su,  “To defend or not to defend? How responses to negative customer review affect prospective customers' distrust and purchase intention”, Journal of Interactive Marketing,  2020 (SSCI, ABS 3*, Q1)

7. Di Cai , Jia Liu, Haichuan Zhao* (通讯作者)，Mingyu Li, “Could social media help in newcomers’ socialization? The moderating effect of newcomers’ utilitarian motivation”, Computers in Human Behavior, 2020 (SSCI, ABS 3*, Q1)

8. Haichuan Zhao#, Cheng Xian, Xingyuan Wang, Chunqing  Qin. "Do Brand Micro-blogs Entities’ Interactivity Enhance Customer’s Brand Resonance? Evidence from China." Asian Business & Management,  2019.  (SSCI)

9. 赵海川#，秦春青，Xiaolei Su, "潜水还是交互？印象管理视角下的品牌微博顾客参与类型影响因素研究" 珞珈管理评论，2019.09 （CSSCI）

10. Cheng Xian, Haichuan Zhao* (通讯作者). "Modeling, analysis and mitigation of contagion in financial systems".  Economic Modelling,  2019.  (SSCI)

11. Haichuan Zhao#, Chenting Su, Zhongsheng Hua，“ Investigating Follower’ s Continual Intention to Follow a Brand Micro-blog: Perceived Value and Social Identification”， Information Development, 2016. (SSCI)

12. Haichuan Zhao#, Chenting Su，Zhongsheng Hua“ To Participate or not to Participate in a Brand Micro-blog : Facilitators and Inhibitors of Brand Micro-blog Participation Intention” , Information Development, 2016. (SSCI)

会议论文

1. Zhenchuan Cai(硕士生), Haichuan Zhao,“Presenting Cause Related Marketing Information Before or After Purchase? How Displaying Timing of Donation Information Effect Consumer’s Post-purchase Evaluation”AMA2022 Winter Marketing Educators’ Conference

2. Haichuan Zhao,“How to Respond to Negative Online Reviews? Effects of Review Types and Response Types”AMA2018 Summer Marketing Educators’ Conference

3. Haichuan Zhao, Lan Jiang, Chenting Su, and Zhongsheng Hua(2015) ,"Apology Or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm", in NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.

4. Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “The effects of social accounts on negative reviews in e-commerce: A stability attribution perspective”, AMA2015 Summer Marketing Educators’ Conference

5. Haichuan Zhao, Lan Jiang, Chenting Su, “ Remove the shadow of distrust in ecommerce: Apology or denial?” , 中国国际市场营销年会（ CMIC）， 2015 ISTP (CPCI)

6. Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “Mitigating customer distrust in e-commerce: A stability attribution perspective”, AMA 2015 Winter MarketingEducators’ Conference

7. Haichuan Zhao, Lan Jiang, Chenting Su, “Remove signs of distrust after a negative review emerge in E-commerce”, 中国国际市场营销年会（ CMIC）， 2014 ISTP (CPCI)

8. Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, Yujing Xu, “A Study of Financial Contagion in Interbank System” Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016

9. Haichuan Zhao, Xian Cheng, Chunqing Qin“Brand Community Engagement: a Comparison Between SEM and Fuzzy-set Qualitative Comparative Analysis”8th  Annual American Business Research Conference, 2016,    获得最佳会议论文奖